[PDF.20un] Trademark and Deceptive Advertising Surveys: Law, Science, and Design
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Trademark and Deceptive Advertising Surveys: Law, Science, and Design
From American Bar Association
[PDF.xb58] Trademark and Deceptive Advertising Surveys: Law, Science, and Design
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| #641988 in Books | 2012-06-01 | Original language:English | PDF # 1 | 9.93 x.82 x7.17l,1.58 | File type: PDF | 408 pages||1 of 1 people found the following review helpful.| Essential for Trademark and Advertising Law Professionals|By Eric Goldman|I read only a couple of books per year. As very long-form scholarship, books usually require big blocks of time to read (and I rarely have such blocks), and I typically find the payoff isn't worth the time investment. As a result, it's rare that I read a book, rarer when I like a book, and exceptionally r|About the Author|Shari Seidman Diamond is the Howard J. Trienens Professor of Law and Professor of Psychology at Northwestern University in Chicago and a research professor at the American Bar Foundation. She ha
Surveys have become perhaps the standard form of evidence on consumer perception in cases involving trademarks and deceptive advertising. Yet it is far more difficult to produce a well-designed survey than is commonly understood. Trademark and Deceptive Advertising Surveys offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence from its counterpar...
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